Concept testing · 24 to 72 hours · $149
Let your customers choose
what you launch next
The people to ask already exist. They are your email list.
Type the decision below. Crealab draws it as Concepts, makes them compete on real prices, and hands you a Verdict.
- $149
- One Verdict, paid once. No subscription.
- 30
- Responses before we will sell you one.
- 9 min
- Of your work to put a Sprint live.
The thing you buy
Verdict · 14 Apr 2026 · 602 responses
A 4,000-subscriber coffee brand asked
Cocoa sea salt wins with 41% of picks, and still wins at $34.
247 of 602 customers picked cocoa sea salt over the other four. Double espresso is the cut.
The price break
The winner went back out at three prices. Demand held to $34, then broke.
$34
Worth it at $34 to 61% of them. At $39, only 34%.
An illustrative Verdict, shown so you know exactly what arrives. Every number in yours comes from your own customers.
Affection is not commitment
Every free way to ask returns just enough encouragement to feel like proof. Then the order lands.
An Instagram poll
Measures who is awake and fond of you. One idea at a time, and never a price.
A DM to loyal customers
Asks the people least likely to say no. They were already sold on you.
A gut call
Free until the minimum order arrives. Then it costs the whole run.
Priced for someone else
The professional tools all buy a consumer panel. The panel is the cost. Crealab does not buy one.
| Tool | Price | Who it asks |
|---|---|---|
| Zappi | Enterprise contract | A bought panel |
| quantilope | From $22,000 a year | A bought panel |
| Upsiide | From $349 a month | A bought panel |
| Stickybeak | From $800 a test | A bought panel |
| Crealab | $149 a Verdict | Your own customers |
Published prices as of 1 Sep 2026. A brand with 2,000 customers has a better sample for its own next product than any bought panel.
Two rounds, then the answer
A Sprint is one job, from your question to a Verdict. You share the link. Your customers set the clock.
- 01
Listen round
Ask your customers open questions about the space you are considering.
- 02
Concepts
Crealab clusters the answers and draws each one: a name, a claim, a product visual.
- 03
Decision round
Concepts never appear alone. Forced choices, limited picks, then three real prices.
- 04
Verdict
What wins, what it sells for, what to cut, and who said so.
Free to build a Sprint, free to draw the Concepts, free to collect the answers. You pay $149 to open the Verdict.
Your idea, drawn as a product
Customers react to something that looks real, not a sentence in a form. Every Concept gets a name, a claim and a visual.
Cocoa sea salt
WinnerDark cocoa, flaked salt, no added sugar.
Blood orange
Cold brew cut with blood orange peel.
Toasted rice
Toasted rice, brewed soft and nutty.
Concepts are shown to your customers in random order, and we tell them so. You can rename, rewrite, redraw or cut any of them first.
30 responses is our floor
Under 30, the unlock stays off and we say why. We will not sell you a Verdict we do not believe.
Nothing is rated alone
Every Concept has to beat another Concept to score. A rating in isolation is affection.
Every winner survives a price
Leaders go back out at three real price points, so you find where demand breaks.
Never a claim without the number
247 of your customers picked it. 61% still picked it at $34. Both numbers, always.
Before you commit the order
Ask the customers
you already have
Crealab is opening now. The first Sprints run at $149 for the Verdict, paid once.
Or send the link to a founder who is about to guess.